The Goodness Project

The Goodness Project

The Goodness Project offers quality free-from gifts and healthy supplies.

Our Story

Our journey started in London, where one would think everything is available. However when I was strolling down the aisles of the supermarkets, searching for healthy, natural, vegan gluten-free goods, I soon realised how increasingly difficult and inconvenient it had become to find the right products. These amazing items are not only hard to find in stores, the selection is also very limited, and doesn’t often vary. If you don’t have wholefood stores around the corner or you are too busy to shop in 3-4 different shops, it is tough to find balance and maintain a healthy lifestyle.

We founded The Goodness Project from the frustration. Our project also aims to introduce you to conscious businesses –whether big or small, established or upcoming – and their products, so you will discover new goodies, which will serve as great alternatives in every area of your life..

We are really excited to welcome you and to share our passion with you. Our aim is to bring the best vegan, plant based, organic, natural and free-from products and fantastic gifts to you and your loved one's doorstep to enjoy.

Our Values

  • Independent Company

    Independent Company

  • Support for Small Producers

    Support for Small Producers

  • Contribution to Charity

    Contribution to Charity

  • Family-run Business

    Family-run Business

Merchant products