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Vivid was founded by James Shillcock in 2013 to create a company promoting mental clarity and wellbeing.

Our Story

Back in 2013, matcha was unheard of in the UK despite being a huge part of Japanese culture thanks to its potent health benefits for brain and body. James discovered matcha whilst visiting Asia and subsequently working for a tea business in the UK.

Our Matcha is from Kagoshima in Japan, an area renowned for its Matcha. The green tea leaves are triple shaded for three weeks in order to increase chlorophyll, which is what makes our Matcha so nutrient-rich. The leaves are hand-picked, so only the best ones are used.

Our Values

  • Independent Company

    Independent Company

  • Slow Food Supporter

    Slow Food Supporter

  • Contribution to Charity

    Contribution to Charity

  • Family-run Business

    Family-run Business

  • Small Producer

Merchant products