Push Chocolate

Push Chocolate

Enjoy feel good chocolate without the worry of major food allergies, artificial ingredients or lots of sugar.

Push Chocolate is an independent business which produces award winning vegan chocolate buttons free from all 14 major food allergens.

Our Story

Hi, I'm Ant and I am a chocoholic. I’ve loved chocolate ever since I was a kid and my passion has only grown with me. My mission and the purpose of Push Chocolate is to create chocolate which is better for you, the environment and to put a smile on your face.

End of 2016, I was at a vending machine getting my usual 3pm fix of cheap chocolate required to make it through the afternoon when the idea came to me: make better tasting, healthy chocolate.

I was just getting to grips with nutrition, after accidentally under fuelling myself training for a half marathon. Back in the gym lifting weights and eating more protein, I was amazed at how much better I felt. But getting enough protein in during the busy day was proving hard.

One day I was making some chocolate from scratch while drinking a vegan protein shake and noticed the shake had quite a neutral flavour. I realised I could get my chocolate fix and my protein fix at the same time so I mixed some of the vegan protein into the chocolate and voila! The first prototype was born! (And when I say first prototype, I really mean it. It was awful. I used just rice protein for the protein and the chocolate was chalkier than the White Cliffs of Dover. But it was a start.)

I found a factory to manufacture the chocolate in an allergen-free site and opened the online store at the end of 2018.

I recently won Silver and Bronze awards at 2022s Free From Food Awards.

Our Values