HEAVEN + HELLTHY make it easy to enjoy delicious home made free-from and vegan desserts.

Our Story

Athena Simpson, allergy sufferer and vegan founded HEAVEN + HELLTHY in 2013 because she was committed to break the stigma that allergy-free and vegan desserts are lacking in taste.

Our mission at HEAVEN + HELLTHY is to give delicious peace of mind and satisfaction to the over 10 million multiple allergy sufferers, 650,000+ vegans and unmeasurable 'flexitarians' who are often overlooked and stigmatised.

Our Values

  • Small Producer

  • Independent Company

    Independent Company

Merchant products